That’s Prindle on the left, Schiff in the middle, and Kieselhorst on the right. Thanks to Amante Coffee in Boulder for putting up with us.
It all starts with a power strip. If you’re founding a company, or launching a non-profit organization, or otherwise exercising your right of free assembly in some way that requires digital manifestation, all you really need is a power strip. With this one item, you can assemble in a coffee shop, plug in several computers, and immediately begin making parasitical use of the free wifi. And then you can tell the world, in good faith, that you actually exist. Made is a marketing agency designed to support a resurgence in American manufacturing. And we started with this power strip. Ironically, the strip itself was made outside the USA. So were our computers. But if all that stuff was made here now, there wouldn’t really be a reason for us to exist. It’s a weird sentiment to launch with, but our biggest hope is that one day, we needn’t exist. Here’s to superfluousness.
— Schiff, Prindle, Kieselhorst.